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Sustainable
eNews |
August 2003 |
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IWMC
World Conservation Trust |
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Movies as the
message When Popular Films promote Animal Rights
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This year we have witnessed another couple of
ridiculous movies that promote animal rights, vegetarianism, and a distrust
of and disrespect for science. "Finding Nemo" was bad enough, and
now "Legally Blond 2" is struggling for box office notoriety,
although the film is not doing as well as its producers may have hoped. The
lead character, played by Reese Witherspoon, is physically attractive,
slender, and allegedly intelligent, but these attributes are misused in a
weak-minded plot that concentrates on protesting the use of animals in
scientific research. The entire story is apparently inspired by PETA, and
the viewer is encouraged
to admire the spunk of this woman attorney who objects to the use of dogs
in cosmetic testing. Films such as this are "test cases" for
animal rights advocates, who use them as tactical tools in their quest to
impress politicians with their popular appeal.
IWMC congratulates Michael Fumento, senior
fellow at the Hudson Institute, in Washington. His critique of
"Legally Blond 2" was printed in the Raleigh News Observer, in
North Carolina. Fumento makes a number of excellent points for those who
care to think about the technique of using popular movies as social
movement messengers in today's society. Fumento's insights include the
following: while the movie's lead character is extremely attractive, and
presumably a role model for today's young woman, she is "misled"
into believing that "all animal testing is not only immoral but
worthless". Fumento notes that PETA features a rave review of the film
on its website, because the story line has the lead character campaigning
at the highest levels in society to outlaw the use of animals in testing
for reasons of human health and safety. He also notes that the old trick of
focusing on testing for cosmetics is used to then justify objection to all
animal testing, on the alleged grounds that human and animal physiology are
just not similar enough to one another to justify sacrificing animals to
satisfy FDA requirements. In addition, he notes that PETA would not even
approve of animal testing for animal benefit, as in the case of heartworm
medication for dogs.
There is only one problem with the
brilliance of Michael Fumento. His work will probably not be read or
appreciated by the very audience whose members need it the most - the
impressionable young women who may consider Reese Witherspoon's movie
character as much a "hero figure" as that of Erin Brocovich,
played by Julia Roberts.
Nevertheless, we congratulate Michael
Fumento, and hope he continues to point out the logical and scientific
flaws in all these popular media messages, until someday, so many people
believe him that attendance at movies such as "Legally Blond 2"
will decline and such films shall be historically regarded as examples of
animal rightist cult behavior of the late 20th century. 
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