Conservation Influencers

Traffic international – the wildlife monitoring network

Cambridge, UK

TRAFFIC International (TRAFFIC) was established in 1976 by WWF and IUCN. Its mission is to ‘ensure that the trade in wild plants and animals does not pose a threat to the conservation of nature’. TRAFFIC was designed to support CITES’ regulations by providing, in James Compton’s words, ‘impartial analysis of wildlife trade issues’, based on research and investigations, which sometimes accept sustainable use trade as being legitimate.

But TRAFFIC is also a lobbyist. And on these matters, its views are almost always aligned with IUCN’s and WWF’s. In 2018, TRAFFIC, IUCN and WWF signed a new partnership agreement for work in strategic alliance on wildlife trade issues. Hence, TRAFFIC often campaigns like any normal pressure group alongside WWF: see WWF/TRAFFIC Wildlife Trade Campaign Report Summary 2012-2013.

Ahead of CITES CoP-18, IUCN/TRAFFIC submitted what it called ‘an objective source of information’ on all 57 Proposals that were made to amend CITES’ Appendices. Co-founded and -badged by WWF, and in line with WWF’s own positions, it also volunteered recommendations on all the proposals.

When South Africa’s Department for Environmental Affairs (DEA) lifted the moratorium banning its domestic rhino horn market in 2017, TRAFFIC lobbied against the move. That same year it published Pendants, Powder and Pathways, which examined the dynamics of the illegal rhino horn trade. This self-claimed ‘impartial’ document presupposes that sustainable use solutions and the rhino horn trade are incompatible, maintaining that prohibition is the only option. TRAFFIC takes the same militant stance with regards to all ivory trade and all whales. 

Since 1997, CITES has used its Trust Fund to finance its Monitoring the Illegal Killing of Elephants (MIKE) programme, which is led by IUCN. Complementing this work, TRAFFIC developed and and now operates CITES’ Elephant Trade Information System. This system, which is integrated with MIKE, tracks illegal trade in elephant ivory and other elephant products on a centralised database. This database records law enforcement actions in more than 100 countries. CITES estimated the annual recurrent costs of these two programmes at USD 9,930,753. 

Leaders

Steven Broad, Executive Director, Fellow of WWF UK.

Governance

The Board of Trustees is chaired Mark Halle, who first worked for WWF-International’s Conservation Division, with responsibility for building its programmes in China, before spending fourteen years at IUCN.

Finances

According to its website, year ended 30th June 2019, TRAFFIC International received income totaling £13.5 million, and its expenditure amounted to £10.5 million.

About the directory

Conservation Influencers is a searchable directory of the animal activist, environmental and ecological lobby. It examines the history, mission, methodology and reputation of NGOs to assess their impact on the global conservation cause.

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