Conservation Influencers

Earth Trust

USA, Hawaii

Earth Trust was established in Hawaii in 1976 by Don White, a founding member of Greenpeace and its former international campaign director. The organization claims to pay no full-time salaries and to be staffed by a network of volunteers. However, according to its website, it pays programme managers and other staff ‘whenever there is a defined mission’. Its overall mission is, in its words, to make the earth a better place for ‘wildlife and mankind by tackling “impossible” environmental issues that others have given up on’.

Earth Trust believes that it is engaged in a war with the commercial wildlife industry, which it accuses of wanting to ‘kill the very last member of many species’. It justifies that claim by arguing ‘there’s big money, hundreds of millions of dollars, in play to pay for their execution. 

In pursuit of its beliefs, Earth Trust opposes the commercial exploitation of every wild species on the planet. The exception being, it would seem, when it makes money from the multi-billion-dollar tuna industry. Because Earth Trust International claims that it devised the market-led Flipper Seal of Approval, which signals to consumers that cans of tuna displaying the label are ‘dolphin friendly’, so long as companies first pay the license fee to join the scheme. (Note: this scheme does not provide or require any proof about mortalities or injuries of dolphins caused in the capture of the tuna.) 

One of Earth Trust’s major initiatives was to create the Species Survival Network (SSN), which it co-founded in 1992 to enhance the strict enforcement of CITES’ listings.  This coalition of around 80 animal activist NGOs boasts that its SSN Fish Working Group lobbied successfully for the listing of the great white shark, whale shark, basking shark, Napoleon wrasse and seahorses in CITES’ appendices.

Another of Earth Trust’s initiatives is Save The Whales International (STWI), which it founded and still manages. This campaign is hostile to all forms of commercial whaling. However, STWI has invested most of its energies in challenging Japan’s research-led whaling activities. 


Don White


According to its website it has a small board of directors and a large number of advisors.



About the directory

Conservation Influencers is a searchable directory of the animal activist, environmental and ecological lobby. It examines the history, mission, methodology and reputation of NGOs to assess their impact on the global conservation cause.


Wildlife Conservation Society

In 1906, the Wildlife Conservation Society (WCS) put an African man on display in Bronx Zoo’s Monkey House. In 1918, one of WCS’s founding fathers, Madison Grant, published Passing of the Great Race, which Adolf Hitler referred to as his ‘Bible’. Another leading creator and early leader of WCS, Henry Fairfield Osborn Sr, was also a founder of the American Eugenics Society. His son headed WCS from 1940 to 1968, overseeing a series of major initiatives in Africa. There, WCS became one of the architects of the prohibition movement, which put wildlife for consumptive use and vast regions of land out of bounds to humanity. In 2020, WCS distanced itself in public from the racist views of Grant and Henry Fairfield Osborn Sr. But it has yet to issue a critical account of the legacy of Fairfield Osborn Jr, even though he led WCS into the modern era while sharing similar politically-inspired ecological goals to his father and Grant. WCS devotes considerable financial resources to influencing outcomes at CITES. WCS’s CEO reportedly earns USD$1,320,978.