Conservation Influencers

Bloom Association

Hong Kong

Bloom Association (BA) was founded in 2005 by the French environmental journalist Claire Nouvian to, in Bloom’s words, ‘create a collective conscience to tip public opinion in favour of the protection of the deep sea’. BA believes that ‘emotion is the indispensable preamble to oceanic protection’. And BA says it exists ‘to reconnect adults and children everywhere with nature’. 

Bloom Association focuses on three core issues: preserving the deep sea; safeguarding endangered species (particularly sharks); ensuring the survival of fishers through, in its words, ‘work on the issue of public subsidies to the fishing sector’.

In Hong Kong, BA directs its energy at changing the behaviour of the hospitality sector which serves Shark fin soup and sea cucumbers on banquet tables in restaurants and hotels, mostly to wealthy consumers or to ordinary people celebrating anniversaries or weddings. To this end in 2009, Bloom and WWF both received funds from ADM Capital Foundation to, in their words, ‘support detailed research into the toxicology of shark fins as well as their consumption, cultural attitudes and overall trade in Hong Kong’. 

Bloom Association also claims to take a close interest in the enforcement of CITES’ regulations. For example at Cop-18 in 2019, BA supported all proposals to list mako sharks, giant guitarfishes, Wedgefishes, and sea cucumbers (served as dry sea-food delicacy in Hong Kong). 

Moreover, BA proactively lobbies both the EU and WTO to end all subsidies that support ‘the construction of fishing vessels and the modernisation of fishing fleets’. It believes that by ending subsidies, the fishing industry will ‘improve capacity and efficiency’. Bloom claims among its major achievements, ‘securing the total ban of deep-sea bottom trawling below 800 m. of depth in the whole of Europe’, in collaboration with the Deep Sea Conservation Coalition and The Pew Charitable Trusts.


Sabine Rosse, director, a marketing and communications expert based in Hong Kong. 


Founder and Board Chair of BLOOM, Claire Nouvian.


According to its website, BLOOM’s operational budget in 2018 was Euro 719 108, of which the Oak Foundation based in Geneva donated Euro 127,487.

About the directory

Conservation Influencers is a searchable directory of the animal activist, environmental and ecological lobby. It examines the history, mission, methodology and reputation of NGOs to assess their impact on the global conservation cause.


Franz Weber Foundation

From 1990 until 2015, Franz Weber Foundation (FFW) managed the Fazao-Malfakassa National Park in Togo, which was, according to an in-depth investigation by Duke University, ‘established by forcing the local communities off their land and without taking into consideration their point of view’. That same study cited convincing evidence from reports published in 1990, confirming that competition for land use was already ‘creating conflict between the local communities and park managers’. In 2015 Togo refused to renew FFW’s contract because, the report says, ‘local communities were still excluded from the management of the natural resources of their land’ and FFW had ‘failed to fulfil its contract’. Franz Weber Foundation plays a major role within CITES because it funds and manages from Switzerland the African Elephant Coalition (AEC), which represents 32 African range states, some of which have barely any elephants and others none at all. Contrary to the wishes of the range states in Southern Africa, which manage most of the world’s wild elephant populations, the AEC at CITES’ CoPs repeatedly tables proposals to put all of the world’s elephants in appendix I. And the AEC uses its voting power to keep in place prohibitions on ivory sales and all other trade in elephant-related derivatives, including skins and hair, which Southern African nations wish to legalise.