Conservation Influencers

The Pew Charitable Trusts


The Pew Charitable Trusts derives its name from its founders, the Pew family, which made their money in the oil and the military ship building industries. Originally there were seven separate trusts that were created by different members of the family after World War II to carry out, as a matter of principle, philanthropic work below radar. But Pew began changing its ethos in the final two decades of the 20th century. Most notably in 1990, when Pew appointed Joshua Reichert, a man who, in Pew’s words, ‘was known for his willingness to incur significant risk, and pursue bold strategies,’ to lead its environment and oceans programme work. 

For example, in 1994 Reichert established and financed the National Environmental Trust (NET) to educate the public about global warming. Then in 2007, he initiated the merger of NET with Pew to create what the press release called the new ‘green team’ under his leadership. And in 2008 he helped found and fund the militant campaign group Oceana, which places a strong emphasis on creating vast marine protection zones with the intention of excluding fishing vessels and banning other industrial activities in their waters.

With billions of dollars in assets, Pew has always been one of the two most influential US-based NGO attending CITES’s meetings (second only to WCS in the US and WWF globally). In 2009, Reichert upped the stakes by appointing a former Chief of the U.S. CITES Scientific Authority as his Director of International Environmental Policy. In her new role with Pew (2009 – 2013) Sue Lieberman, whose previous job was Director of WWF’s Global Species Programme (2001-2009), made polemical confrontation her goal. (Today Sue Lieberman is Vice President, International Policy at the Wildlife Conservation Society and she heads its delegation to CITES).

At CITES’ CoP-16 in 2013 Lieberman abandoned Pew’s self-effacing tradition. Courting media headlines, she accused a bloc vote of East Asian countries of wanting to catch sharks for their fins ‘without any regulations’ to control their take. She then polarized the debate still further by alleging that East Asian countries were prepared to ‘wipe out these species’ in return for ‘short term benefits.’ 

Ahead of CoP-18 in Geneva, 2019, Pew reported that every year as many as ‘273 million sharks are killed by commercial fisheries.’ Therefore, PEW claimed, ‘shark populations have suffered declines worldwide’. Pew does not ask or consider how, if the annual catch rate is around 270 million sharks, this statement is compatible with its other core claim. Namely that, ‘half of shark species [the ones considered most commercially exploitable] and their relatives [sic] assessed by the International Union for Conservation of Nature are categorized [correctly] as Threatened or Near Threatened with extinction’. If sharks were threatened anywhere close to the level PEW claims (and we predict that at CITES COP19 PEW will claim that all sharks are at risk of extinction and should be listed in its appendices), the annual catch rate could not be maintained constantly at circa 270 million sharks but would most likely fall dramatically.


Susan K. Urahn, president and chief executive officer


Board of Directors chaired by Robert H. Campbell.


According to Pew’s audited financial report, its annual revenue in year ending June 2019 was USD373,917,307. Total expenses were USD341,274,842, of which, according to form 990, salaries accounted for USD128,269,422. 

About the directory

Conservation Influencers is a searchable directory of the animal activist, environmental and ecological lobby. It examines the history, mission, methodology and reputation of NGOs to assess their impact on the global conservation cause.


Franz Weber Foundation

From 1990 until 2015, Franz Weber Foundation (FFW) managed the Fazao-Malfakassa National Park in Togo, which was, according to an in-depth investigation by Duke University, ‘established by forcing the local communities off their land and without taking into consideration their point of view’. That same study cited convincing evidence from reports published in 1990, confirming that competition for land use was already ‘creating conflict between the local communities and park managers’. In 2015 Togo refused to renew FFW’s contract because, the report says, ‘local communities were still excluded from the management of the natural resources of their land’ and FFW had ‘failed to fulfil its contract’. Franz Weber Foundation plays a major role within CITES because it funds and manages from Switzerland the African Elephant Coalition (AEC), which represents 32 African range states, some of which have barely any elephants and others none at all. Contrary to the wishes of the range states in Southern Africa, which manage most of the world’s wild elephant populations, the AEC at CITES’ CoPs repeatedly tables proposals to put all of the world’s elephants in appendix I. And the AEC uses its voting power to keep in place prohibitions on ivory sales and all other trade in elephant-related derivatives, including skins and hair, which Southern African nations wish to legalise.